PORTFOLIO
Hello! I’m Lystra Cole.
an experienced marketer strong in…
account management and integrated marketing strategy
digital and social media strategy (paid & organic)
content strategy and ad ideation
influencer strategy and digital publisher placements
website project management (getting a website from concept to launch)
I have industry experience in global retail brands, healthcare, events marketing, non-profit organizations, higher-education, professional organizations, community banks, quick-service-restaurants, and hospitality.
Throughout my career, I have worked on marketing campaigns for international brands like Estée Lauder, Clinique, Pandora, Coach, Dove, TRESemme, SK-II, Philippe, Longines, Philip Stein, Steinway, Victorinox Watches, and Fossil Watches.
I am currently based in Madison, Wisconsin as a Digital Marketing & Operations Lead at a full-service marketing agency.
WEB PROJECTS
DIGITAL Media PROJECTS
SOCIAL MEDIA PROJECTS
EDITORIAL PROJECTS
INFLUENCER ENGAGEMENT PROJECTS
PRINT PROJECTS
event guide for
the madison club
Work Scope: project plan, photoshoot, layout ideation with design team, content ideation with writer, and on-time delivery within budget.
event collaterals for roots ethiopia
Work Scope: project plan, content, and managing design delivery.
The MADISON CLUB QUARTERLY MAGAZINE
Work Scope: project plan, photoshoot, layout ideation with design team, content ideation with writer, writing editorial content, and on-time delivery within budget.